Swansea City: Takeover to make club ‘much more competitive’ – Luke Williams

“To begin the process of trying to make us more competitive is going to take a huge amount of finance and there is going to have to be a period of time where we maybe don’t see immediate impact, but there will be huge work going on in that period.

“It’s going to take highly motivated people putting a lot of money into the football club to not get any fireworks and razzmatazz immediately, but to get us on an even footing so that we can begin to look at a really exciting new era. And that is what’s going to follow, I have got no doubt.”

Profit and sustainability rules dictate what losses clubs in the Championship are allowed to incur over a rolling three-year period.

In April, Swansea announced a pre-tax loss of £17.9m for the year ending July 2023, an increase from the £12.5m loss the club posted 12 months earlier.

Williams says the club’s current position means the takeover cannot prompt a sharp increase in financial outlay.

“Does it mean we have the spending power of a former Premier League club with parachute payments? No, because with the best will in the world, we cannot do that because of the way the rules of the league structured,” he added.

“Not to bore everyone, but we are hitting the ceiling of what we are allowed to spend so we need to address that.

“Then we need to be able to go again and be as competitive as we can be, but we need to do that in a very sensible way so that we don’t make mistakes.”