Swim England: Governing body ASA rebrands and launches four-year strategy

Jane Nickerson, who was confirmed last week as Swim England’s chief executive, said: “Our vision is a nation swimming and our strategy sets out how we will bring together organisations from across the swimming, health and physical activity sectors to work towards this.

“Leadership and support for our partners are key parts of our strategy and, as such, we have changed from a local delivery organisation to one that is more strategically-focused.

‘Toward a Nation Swimming’ is the first strategy that focuses solely on swimming in England. Click on the following links to find out more about swimming in Scotland, external, Wales,, external and Ireland., external