BBC Sound of 2011: Jamie Woon

But Woon admits he is as influenced by mid-90s R&B vocal groups as he is by more classic artists. “I love that stuff as well, I grew up with Boys II Men.

“It was one of my first loves actually.”

Woon, from New Malden, Surrey, says he is most comfortable in the studio. “The process really interests me, it’s like a painting, putting things down in layers and building something immediate,” he says.

Yet he has been clocking up a serious number of gigs, often with just a guitar and an effects box, which he uses to loop beatboxing and vocals.

“It is quite satisfying and a bit fly by the seat of your pants because you can’t really go back,” he explains. “So you’re open to mistakes. It’s an interesting mix of recording and performing.”

Woon heads back out on the road in February and his debut album is scheduled for release in the spring through Polydor Records. His latest single Night Air was released in October on his own label Candent Songs.

Woon says he is hoping to attract some young artists to his fledgling label and has some “people in mind”, including some “friends who have been making music for a while”.

As for his position on the Sound of 2011 list, Woon admits: “It’s really nice, its like an acknowledgment of the work I’ve been doing until now.

“Hopefully it means people will be looking out for my record.”