Tiger Woods arrest: Repairing public image of former great will be big test

Thereafter, it was his failing body that brought him down. In April, he had a fourth back operation having played only 10 tournaments in the past two years.

Woods last blogged about his health on 24 May. He wrote that the surgery had relieved pain and that he hadn’t “felt this good in years”.

He claimed the outlook for a return to competitive golf was “positive” but that he was not in a “hurry”.

“I want to play professional golf again but I’m not looking ahead,” he said. “I can’t twist for another two and a half to three months. Right now, my sole focus is rehab and doing what the doctors tell me. I am concentrating on short-term goals.”

Very few people have ever properly known what goes on in Woods’ life. He jealously guards his privacy in his Florida home close to the Jupiter location where he was arrested.

What is known is that he has already set his sights beyond his playing career with the launch of Tiger Woods Ventures, which operates under the label TGR.

“TGR is my chapter two – my way of building a legacy that’s about more than birdies and bogeys,” he has said.

Promoting the business project, his website states: “Led by Tiger’s vision and inspired by his commitment to excellence on and off the golf course, TGR unites its namesake’s ventures in a focused mindset, a precise method, and an ongoing pursuit of mastery.

“Together, we’re working to give everyone the opportunity to define excellence for themselves.”

It is a mission statement completely at odds with his current predicament.

Corporate America tends to take a dim view of such misdemeanours. We wait to see how his golf sponsors will react.

Long-term supporters Nike stood by the former world number one during his previous fall from grace and is likely to remain loyal.

It is harder to judge whether Taylor Made – his club provider – will be as forgiving.

Woods is supposed to be doing everything he can to regain the fitness to wield its products. Being arrested at 3am on a drink-driving charge does not fit with that programme.

But Woods’ challenge now is no longer just about returning to full physical fitness – indeed that may yet prove impossible.

With this arrest, it is now about repairing an already reconstructed public image that will be so vital to his post-playing career.

One look at that mugshot tells you how a big a test this is going to be.